Moderator
Inside AWS's marketing reinvention. What changed, what challenged it, and what to put in place now.
A candid look at what AWS is rebuilding, and what it takes to make brand the governance layer of an AI-shaped organization.
When AI shapes execution, what guides the brand?
AWS is working through that question in real time. Across a 1,000-person marketing organization, the team is rethinking how work gets done, and how brand functions: not just as a creative discipline, but as a strategic governance layer that helps guide decisions at scale.
At the center of that shift is brand context: a living understanding of where the brand stands, the influencers and voices shaping perception, and what allows scale to feel intentional rather than chaotic.
Join leaders from AWS Brand, Analyst Relations, and Measurement in conversation with BlueOcean CEO Grant McDougall for a candid look at what this transformation actually requires. What changed inside the organization, what challenged it, and what marketers can start putting in place now.
Beach seating is limited and Cannes mornings fill up fast. RSVP to secure your seat at the Beach Stage.
RSVP for this sessionBeach Stage. Wednesday, June 24, 10:30 AM CEST. We'll send a calendar invite and reminders.